Holistic Internet Advertising
A successful internet marketing effort hinges on more than just placing an ad on Google. Accurately targeting the ad is an involved process, and even after someone clicks on your ad, how do you ensure that you make the sale and track them accurately as an internet customer?
MetroGuild has developed a technique of building an online campaign that tries to achieve these two very important things. First, we intensely focus your ad on your target customer as closely as possible. This means the ad is only shown to people that are located close to your store(s) and are actively searching for your product or service. Second, we track absolutely everything about the lead after they visit the site. Every click, every phone call, every email and every coupon print is tracked individually and correlated back to the ad. This gives us unparalleled insight into what works and what doesn't specific to your ads and your site.
This information is further distilled into proactive changes to your site and ad copy constantly improving your ad performance and delivering ever-increasing value.